LinkedIn Recruitment - Detroit @ Detroit, Detroit [23 June]

LinkedIn Recruitment - Detroit

09:30 - 17:00

 Facebook event page
Detroit, Michigan
This dedicated LinkedIn Recruitment workshop will help you come to grips with the multitude of ways LinkedIn can propel the recruitment process.

Learn top LinkedIn techniques to promote job placements, source top candidates and headhunt. Master LinkedIn Advertising to dramatically boost job applications.

Tried-and-tested LinkedIn techniques will be covered in depth, utilising the full suite of LinkedIn features to reach highly targeted professional profiles.

You will leave the day ready to maximise the opportunity LinkedIn presents to fast track the recruitment process and drive top results.

Day One

Social Media Recruitment Strategy
Bringing it together: Integrating social media alongside existing recruitment activity
Template for success: Key elements required to develop an effective social media recruitment strategy
Social media management: Time-saving tools and techniques
Prospect targeting: How to best segment candidates online to maximise results
Content strategy: How to deliver a varied flow of content to engage prospects
LinkedIn Specialist Insight
Demographics: Insight into LinkedIn’s user base and usage rates across Britain
Up-to-the-minute: Guidance on the latest LinkedIn developments and planned initiatives impacting recruitment in Britain
LinkedIn Strategy
Essential creativity: How to creatively plan LinkedIn recruitment campaigns strategically
Bringing it together: How to sync LinkedIn with other platforms such as Twitter and blogs
LinkedIn Profile Pages
Maximising effectiveness of Personal Profile Pages

Company strategy: Developing a coherent strategy of best practice across your employee base
Network visibility: How to engage a targeted network of contacts on an ongoing basis
LinkedIn membership packages

Premium subscriptions: Full overview and recommendations for different levels of signup
LinkedIn Company Pages
Maximising effectiveness of your LinkedIn Company Page

Setting up: Establishing a branded LinkedIn Page presence effectively
Google: Optimising your LinkedIn Page for search engines
Online video: Integrate video into your Company Page to boost engagement levels
User accounts: How to manage set-up of personal and company profile accounts for the long term
Content strategy

Status updates: Target your updates by company size, industry, job function, seniority or geography
Content calendar: How to build a working content plan to maximise results from your posts
Post frequency: Best practice for planning the number of posts per day
Post scheduling: Priority times to post to maximise engagement
Content type: How to best plan your mix of image, video and other multimedia content
Creative development: How to creatively plan content to maximise community engagement
Growing Your Connections
Building a targeted network

Current contacts: Extend your network easily across your email contacts
Advanced search: Locate targeted industry professionals to connect with
Offline marketing: Guidance on publicising your LinkedIn presence offline
Company engagement: Best practice for engaging companies and spurring them to join your network
Requests for introductions: Advice on maximising use of LinkedIn referrals
Best practice LinkedIn network engagement

Timing: Planning your activity around when industry professionals are most active on LinkedIn
Status updates: Advice on what types of updates drive most engagement and visibility in News Feeds
Relationship management: Tactics to boost your contacts’ visibility and generate long-term good will
LinkedIn Groups
Setting up your own LinkedIn Group

Focus topic: Researching and determining a topic for your group to maximise results
Open or closed group?: Guidance on best practice
Blocking individuals: How to prevent competitors joining your group
Search visibility: How to ensure maximum visibility in LinkedIn and Google
Growing membership: Proven techniques for organically growing a targeted community
Discussions: Instigating and managing LinkedIn Group discussions
Group announcements: Best practice use of email announcements to your group members
Group management: Designating admin responsibilities across your team
3rd party LinkedIn Groups

Selecting groups to join: How to best focus your time to drive most results
Popular discussions: Target the most active activity within a group for most visibility
Starting a discussion: Prepping a new discussion topic that adds value and generates debate
Top influencer: How to become one of the most valued participants in a group
Group analytics: Maximise LinkedIn’s detailed stats on group activity, demographics and growth
LinkedIn Engagement
LinkedIn Mail

Best practice: How to best use LinkedIn’s email messaging function to engage candidates
Message content: Topics and message themes to deliver best response
Frequency: Tried-and-tested timings for regularly messaging your contacts without inspiring fatigue
LinkedIn InMail: Best practice use of LinkedIn’s paid messages to people outside your network
LinkedIn Events

Event promotion: How to maximise exposure of your recruitment events across LinkedIn
LinkedIn Pulse

Full overview: Understand the full workings of LinkedIn’s personalised news service
LinkedIn algorithm: Understanding how LinkedIn ranks visibility of news stories in contact’s News Feeds
Content optimisation: How to ensure your news ranks highly in LinkedIn Today
Social influence: Best practice of LinkedIn Today to engage your network
LinkedIn Advertising
Full overview: Detailed guidance on all paid-for advertising options available on LinkedIn
Professional targeting: Target professionals based upon industry field, job title, location and company
Copywriting: Tried-and-tested techniques for writing compelling ad copy to drive click-throughs
Split-testing: Best practice for maximising ROI
Budgeting: Outline of cost structure and tips for minimising spend
LinkedIn Measurement
Measurement tools: Advice on free tools available online for measurement tracking
Metrics for success: Tried-and-tested metrics for testing performance
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