Old media is dead, at least as a marketing avenue. Customers aren’t looking in newspapers and Yellow Pages to find your services. Today’s consumer will search online, consult with their friends on social media, and if you’re lucky they’ll go to your site to look at your offerings. That means you need to have a powerful brand online that helps your business stand out.
Small to mid-sized businesses rely heavily on old methods to market their business without much success. New social media networks and changing search engine algorithms often times intimidate business owners from going into the digital space.
We’ll discuss how you can build a strong online brand that deliver results.
Areas we’ll cover:
• Building the right site for your business, one
• Choosing and building the right social media account: Not all social media networks address your target audience
• Leveraging Google: why your site needs to rank well for related keywords in your market
• Building a loyal customer base